The Mobile Youth: voices of the mobile generation by Graham Brown
Who was this book written for?
Anybody that wants to read about the mindset of today’s youth when it comes to their mobile phones, and more importantly those that are seeking to market to this demographic, this book is a must-read. The book itself isn’t a “How-to-Guide” on how to market to young mobile users, however it does give personal insight into the mindset and behavior of the young and their mobile phones, which is information which can help those looking to market to them.
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